Northern Fir

At Northern Fir we like to say our company has northern roots, with a southern attitude. Before our founders, Trevor Williamson and Arlo Bush, set out to create high-quality men’s grooming products, they always had entrepreneurial spirits. Trevor was PhD student studying materials science and engineering at The University of Texas–Austin, and Arlo was leading business development and marketing efforts in the technology and digital space in Austin.

Northern Fir was inspired by Trevor’s roots in the northeastern US, where he spent much of his free time hiking in the forests of the Appalachian Mountains with his family. It was also inspired by Arlo's southern attitude and grit to unite a connected community of like-minded people.

We are happy to call our home Austin, Texas – a city that reveres men and beards of all kinds!

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